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Research papers

Everything's global, nothing's really global!

The paper copes with the main theme of the global brand’s localization illustrating how market research can provide useful support in comprehending the modalities with which this may occur. It also has a bottom-up approach, which starts off with...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Federico Capeci, Clara Salmeri
Company: DOXA
June 15, 2010
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Citation

Capeci and Salmeri (2010a, June 15). Everything's global, nothing's really global!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/everything-s-global-nothing-s-really-global-